How PHRED instruments Got Started
In 2011, Freddy Rose set out to find an affordable guitar with a specific set of features and a distinct tone. After months of searching in guitar stores and online, Freddy happened to meet an international guitar builder and they worked out the details of the design for the TA-01 protype. Other guitar players soon took notice and wanted to know how and where to get a PHRED instruments guitar.
PHRED instruments Mission and Goal
PHRED instruments listens to the needs of fellow guitar players in order to provide affordable instruments with features often only found in boutique and highly expensive instruments. In addition to being affordable, each guitar is highly valued by our team and professionally setup in Los Angeles prior to shipping in order to ensure smooth playability and outstanding tone. To that extent, PHRED instruments attempts to exceed the expectations of each customer with the understanding that buying an instrument is a very personal and intimate experience for each individual.
Below are just a few production photos of what goes in to building a PHRED instruments guitar.
Production photos of the TA-01 guitar.
Production photos of the first batch of Wolph guitars.
Production photos of the first batch of Liger guitars.
A few photos of our electronics and wiring.